Hi, friends
Welcome to my online portfolio. I am thrilled to share with you my passion for digital design, brand identity development, and effective visual communication.
With a love for storytelling, I bring ideas to life through compelling, engaging, impactful creative that resonates with target audiences and reflects the brand.
Dive into my body of work through a diverse range of projects that showcase my strategic and creative thinking, innovation, problem-solving, and adaptability.
Experience
Senior Art Director, Wells Fargo
Corporate & Investment Banking Marketing
December 2025 — Present
Creative strategy, concepts, visual solutions, and brand development
- Drive creative strategy and direction for market-oriented, integrated campaigns, providing innovative thought leadership across digital, print, and environment design
- Own the creative process from concept to execution, collaborating closely with internal teams and agency partners, leveraging research, business acumen, and trends
- Develop and architect high-impact Corporate and Investment Banking identity, unifying brand architecture with competitive creative standards to drive elite, institutional audience engagement
Senior Creative Designer, Wells Fargo
Brand Strategy, wello (Wells Fargo’s Creative Agency)
March 2022 — November, 2025
Brand identity, brand design, 360 marketing campaigns, and digital development
- Collaborate with cross-functional teams and clients to develop effective communication strategies for various lines of business
- Conceptualize and execute design solutions that enhance Wells Fargo brand and improve customer and employee experiences
- Spearhead initiatives to strengthen the agency’s core competencies, culture, and innovation
Senior Designer, United Healthcare
Talent Marketing, Optum
October 2021 — March 2022 (Contractor)
Visual communication for Optum’s new brand identity
- Based on the new Optum brand guidelines, led the design, development, and implementation of a range of visual content, including fliers, brochures, postcards, sell sheets, email templates, and environmental design
- Presented concepts and approaches for review and approval by applicable internal and external stakeholders
- Consulted and provided strategic guidance to foster positive relationships with leaders and team members
Associate Creative Director, Brick, Inc.
June 2017 — October 2021
Web development, digital advertising, executive presentation, sales proposal
- Collaborated with stakeholders to design user interfaces and user experiences for websites, ensuring effective information architecture, content strategy, prototypes, flow diagrams, wireframes, and design mockups
- Executed compelling digital campaigns, with a proven track record of securing and increasing revenue for clients in various industries, including retail, non-profit, political, and heavy equipment
- Under the supervision of the CEO, developed strategies and deliverables to drive business growth
Work
Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.