Enterprise badge design
/ brand design
Designer: Tam Hoang
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Creative director: Scott Gilson
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Art director: Heather Gutierrez
THE BRIEF
Wells Fargo needed to update its security badge to reflect the brand characteristics: confident, caring, striking, and intelligence.
The work had to be sold through many stakeholders, including Public Affairs leaders.
THE ANSWER
Leveraged customer-centricity and marketing strategies to develop diverse directions. Delivered a sleek final design, paired with exceptional visual and written communications, helped secure final approval from stakeholders.
The final products of modernized, elevated security badge design and design system emphasize individuality, strengthen the brand presence, and enhance security protection.
The square represents the brand equity (box logo) while cleverly highlighting the person’s uniqueness.
Create three distinctive, impactful directions that answer the brief on user-centricity and marketing strategy.
Layer the badge design with customizable accessories to enhance the individual’s personality, representation, and pride.
Modernize the badge design carrier to create a cohesive, enhanced user experience.
More work
Wells Ware
/ brand design
Out-of-the-box, customer-centric collection brings impact to Wells Ware, Wells Fargo merchandise.
Wells Fargo History site
/ web
Re-imagined Wells Fargo’s digital experience tells its heritage.
Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.