Optum collateral
Art direction & design: Tam Hoang
THE BRIEF
With the ever-changing world of healthcare, Optum needed to refresh its brand identity and visual communication to tell its mission and values.
THE ANSWER
Followed the new brand identity and guidelines to create modern, engaging, impactful visual communication through collateral.
Delivered cohesive visuals across various mediums, including print materials, digital content, and environmental displays, representing the new Optum rebrand.
Cohesive marketing materials maintain a consistent style and design that resonate across various audience segments.
The new Optum brand is infused with a warm, modern, and helpful aesthetic that invites connection and engagement.
Carefully curate a diverse array of brand images that personally resonate and directly speak to each audience group’s unique perspective.
Translate brand identity into impactful branded environment design to strengthen the essence of the new Optum brand.
More work
Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.