wello
/ web
UX & UI design: Tam Hoang
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Creative director: Scott Gilson
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Art director: Heather Gutierrez
Copywriter: Steve Scowden
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Lead developer: Luke Richardville
THE BRIEF
Wells Fargo is a traditional financial institute. The ask was to create a modern, visually compelling, and user-friendly website for wello, Wells Fargo’s in-house agency.
This work was paralleled with the rapid development of wello’s branding.
THE ANSWER
Delivered a website reflective of wello’s characteristics: energetic, creative, collaborative, and friendly. The site’s discovery and design inspired the development of the brand.
The final product fosters partner trust and engagement and sets the bar for innovation. The website differentiates the agency as a leader in the financial services industry and surpasses the offerings of external agencies.
Curate a moodboard to gather our ideas and provoke the client’s emotional response.
Present the work in the most effective and visually compelling way that fits the customer journey and tells a story.
Create cohesive, high-quality mockups to demonstrate the work.
More work
Wells Ware
/ brand design
Out-of-the-box, customer-centric collection brings impact to Wells Ware, Wells Fargo merchandise.
Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.