Wells Ware
/ brand design
Art direction & design: Tam Hoang
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Creative director: Scott Gilson
THE BRIEF
The ask was to create a collection that attracts Millennials and Gen Z and incorporate Wells Fargo’s DNA and beliefs.
The collection needed to combat the idea that corporate merchandise feels overly branded and unattractive.
THE ANSWER
Utilized market research and drew inspiration from modern fashion trends that speak to the targeted audiences.
Delivered high-quality, user-centric, boundary-pushing range of concepts that successfully drive enterprise-wise strategy and merchandise direction.
After a wide range of viable design directions, we arrive at pattern and purpose-driven concepts.
Leverage smart, artful storytelling to speak to the targeted audiences who embrace individuality and personality.
Dual, meaningful design highlights diversity and inclusion — all that Wells Fargo stands for.
Forward-thinking, on-trend, distinctive pattern concepts honor the brand’s legacy.
More work
Wells Fargo History site
/ web
Re-imagined Wells Fargo’s digital experience tells its heritage.
Internal brand identity
/ brand development
Distinctive, impactful Wells Fargo’s internal identities.
Now that you explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.