Wells Fargo History site
/ web
Designer: Tam Hoang
|
Creative director: Scott Gilson
|
Art director: Heather Gutierrez
|
UX: Carla Ring
Content Strategist: Ellen Roos
|
Copywriter: Steve Scowden
|
Lead developer: Chris Winters
THE BRIEF
With the closure of 15 physical museum locations in the US, Wells Fargo desired to move its rich heritage forward to the new digital age with an immersive, interactive history site.
THE ANSWER
Being one of the biggest websites that our agency produced, the Wells Fargo History site serves as a central hub for historical content, including articles, artifacts, and interactive experiences.
The History site highlights Wells Fargo’s origin, journey, and evolution; and effectively tells our story, values, and legacy. It fosters a deeper connection with the audience and strengthens brand loyalty.
Dive deep into user and design research to craft three compelling moodboards to align on overarching mood, aesthetic, and experience.
With the approved moodboard, we develop high-level design style boards to build deeper engagement and collaboration with our clients and stakeholders.
Seamlessly partner with the development team to elevate the site with modern functionality and animations while prioritizing ADA compliance.
Leadership praises the final product for its prowess in delivering a powerful creative strategy and cultivating heightened brand engagement.
More work
Internal brand identity
/ brand development
Distinctive, impactful Wells Fargo’s internal identities.
Optum collateral
Well-branded collateral highlights Optum’s refreshed brand identity.
Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.