Hi, friends

Welcome to my online portfolio. I am thrilled to share with you my passion for digital design, brand identity development, and effective visual communication.

With a love for storytelling, I bring ideas to life through compelling, engaging, impactful creative that resonates with target audiences and reflects the brand.

Dive into my body of work through a diverse range of projects that showcase my strategic and creative thinking, innovation, problem-solving, and adaptability.

Experience

Senior Creative Designer, Wells Fargo

Brand Strategy, wello (Wells Fargo’s Creative Agency)

March 2022 — Present

Brand identity, brand design, website UI, marketing campaigns
  • Collaborate with cross-functional teams and clients
to develop effective communication strategies for various lines of business
  • Conceptualize and execute design solutions that enhance Wells Fargo brand and improve customer and employee experiences
  • Spearhead initiatives to strengthen the agency’s core competencies, culture, and innovation

Senior Designer, United Healthcare

Talent Marketing, Optum

October 2021 — March 2022 (Contractor)

Visual communication for Optum’s new brand identity
  • Based on the new Optum brand guidelines, led the design, development, and implementation of a range
of visual content, including fliers, brochures, postcards, sell sheets, email templates, and environmental design
  • Presented concepts and approaches for review and approval by applicable internal and external stakeholders
  • Consulted and provided strategic guidance to foster positive relationships with leaders and team members

Associate Creative Director, Brick, Inc.

June 2017 — October 2021

Web development, digital advertising, executive presentation, sales proposal
  • Collaborated with stakeholders to design user interfaces and user experiences for websites, ensuring effective information architecture, content strategy, prototypes, flow diagrams, wireframes, and design mockups
  • Executed compelling digital campaigns, with a proven track record of securing and increasing revenue for clients in various industries, including retail, non-profit, political, and heavy equipment
  • Under the supervision of the CEO, developed strategies and deliverables to drive business growth
View full resume

Work

wello

/ web

Engaging website for wello, Wells Fargo’s creative agency.

View work

Enterprise badge design

/ brand design

Elevated Wells Fargo’s branded security badge.

View work

Wells Ware

/ brand design

Out-of-the-box, customer-centric collection brings impact to Wells Ware, Wells Fargo merchandise.

View work

Wells Fargo History site

/ web

Re-imagined Wells Fargo’s digital experience tells its heritage.

View work

Internal brand identity

/ brand development

Distinctive, impactful Wells Fargo’s internal identities.

View work

Optum collateral

/ print

Well-branded collateral highlights Optum’s refreshed brand identity.

View work

I’d love to hear your

Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.

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