Hudson Yards summer
/ 360 campaign
Designer: Tam Hoang
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Creative director: Scott Gilson
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Art director: Colton Lasater
Copywriter: Steve Scowden
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Designer: Shayna Hirsh
THE BRIEF
Tasked with igniting the summer spirit at Hudson Yards, the goal was to develop a high-impact campaign that would transcend traditional advertising. Aiming for an immersive experience, the initiative sought to captivate a diverse audience and solidify Wells Fargo’s reputation as a premier sponsor.
This required a multifaceted approach, from concept to execution across various mediums in a large-scale initiative, specifically designed to break through the urban noise of busy New York’s Hudson Yards.
THE ANSWER
Our comprehensive campaign for Hudson Yards Summer transformed public spaces into vibrant hubs. We delivered high-concept designs across large-format outdoor advertisements, digital displays, and print collateral.
This extensive suite of high-quality assets successfully captured attention, not only informing but also inspiring countless bystanders, dramatically increasing awareness, and significantly enhancing brand trust for Wells Fargo.
Elegant floral designs instantly signal a summer Hampton vibe, creating captivating visual interest.
Early concepts explored new visual cues like a plaid takeover (concept 1 — left), while utilizing big, bold, and action-oriented words to highlight key offers (concept 2 — right).
Seamlessly integrated floral designs create an immersive and extensive visual experience across large outdoor formats.
Dynamic animated flowers pique interest and capture attention, complemented by a quick-read menu of activities.
Bold design ensures this large-scale display commands attention amidst the busy street.
More work
Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.