Internal brand identity
/ brand development
Designer: Tam Hoang
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Creative director: Scott Gilson
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Art director: Heather Gutierrez
THE BRIEF
Numerous internal identities thrive within Wells Fargo’s Masterbrand and Wealth Investment Management (WIM).
These identities demand a robust, distinctive presence, meticulously crafted to uphold Wells Fargo’s unified brand system and standards.
THE ANSWER
Leveraged Wells Fargo’s brand guidelines to deliver exceptional concepts that aligned to objectives, audience, and strategy. Each brand identity stands out and tells the story.
Together, these brand identities engage with the audience and elevate the overall presence of the Wells Fargo brand.
Consistently crafted diverse, on-strategy concepts to deliver a wide range of viable options that meet the unique needs of every project.
Delivered a wide range of distinctive logo concepts, such as “Upright,” from safe to expressive, boundary-pushing versions, all aligned with program values and Wells Fargo’s internal identity guidelines.
Cohesive brand applications seamlessly translate the essence of the brand identity into visually compelling materials.
Combined both physical and digital design for a vending machine to captivate and elevate the overall brand experience.
More work
Wells Fargo digital works
/ UI & UX
Comprehensive design system that transforms digital experience.
Hudson Yards summer
/ 360 campaign
Large-scale campaign transforms public spaces into vibrant hubs.
Having explored my digital playground, where strategy and creativity collide, let’s create remarkable things together.